What Patients Won’t Tell Doctors

10 Things Your Patients Likely Won’t Tell You

what patients wont tell doctors

Have you ever walked into a business, saw something, and thought, “Wow! I don’t like that. I’m never coming here again!” Yet you never said a word to the person working about what it was that put you off? If so, you’re not alone.
According to Erika Andersen, founding partner of Proteus International and author of Be Bad First—Get Good at Things FAST to Stay Ready for the Future, giving feedback is a struggle for a lot of people. Worries of how a person will react and not knowing what to say are two reasons people fail to speak up.
In the healthcare field specifically, there are some pieces of feedback which patients often choose to not share, preventing you from increasing your patient base. Here are the top ten: (more…)

Finding the Right Employee

Infographic on finding the right employee

Finding the right employee for your chiropractic practice is important for a lot of reasons. Green Job Interview, an interviewing solutions company, shares a number of them, ranging from financial (hiring the wrong person can cost you 30 percent of the position’s first year’s wages) to lower office morale to even negatively impacting your relationship with your clients. Additionally, up to 80 percent of employee turnover is a result of hiring the wrong person for the job.

So how do you make sure you get the right employee from the start? This begins with first taking a look at what you’re offering the new-hire so you’re more appealing than your competitors. (more…)

Best Practices in Chiropractic Internal Marketing

Best Practices in Chiropractic Internal Marketing

chiropractic internal marketing

The U.S. Small Business Administration (SBA) says that, “as a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.” Of this 7-8 percent, the SBA further recommends that half of it should go towards business promotion, of which internal marketing is one very effective option to consider. So what is internal marketing?

In the simplest terms, Internal marketing involves marketing to your current patients. While this may seem like a waste of time, it’s actually extremely beneficial because existing patients are easier and cheaper to reach and, if done the right way, they’ll help market for you.

There are many different internal marketing methods. Some offer higher rates of success than others. But the ones most effective can be broken down into five basic categories: digital-based marketing, direct mail marketing, referral marketing, events marketing, and brand marketing. (more…)

Do-It-Yourself Claims Processing (Part 1)

Do-It-Yourself Claims Processing (Part 1)

Infographic on do it yourself insurance billing

Chiropractic Economics reported average gross billing for chiropractors in 2016 was $689,092 and the average gross collections was $384,627. What this means is almost half of chiropractors services was uncollected. What would you do with an extra $300,000? Even if you improved your collections rate by 50% that’s enough for the average chiropractor to buy a new office every year. So as you can see, an effective collections process is a critical component to the success of your business.

Since the majority of chiropractic patients have insurance, its important to focus first on a reliable insurance collections process. The most effective and cost free way to do this is to manage insurance claims yourself instead of paying thousands to outsource this service. (more…)

PCP vs DC

PCP vs DC

Infographic on chiropractic benefitsYou’ve heard it all before: “Take these pills for you back pain and in 2-3 weeks it should be gone.” Well, that’s what the research said, 20 years ago. Now we know back pain episodes are likely to re-occur over time with increased frequency and intensity. So basically any pill you take is like kicking the can down the road.

So here’s the 10 million dollar question: Why do the vast majority of PCP’s prescribe medication for low back pain? Are they expecting different results? That’s hard to believe given today’s epidemic of prescription drug overuse. And how can they be ignoring the volumes of research that tell them otherwise? Regardless, PCP patients deserve to know better ways to managing low back pain. Its called Chiropractic.
(more…)

Fundamentals of Chiropractic Practice Success

Fundamentals of Chiropractic Practice Success

Infograph on chiropractic practice success

There are many wonderful benefits of being a chiropractor. Perhaps the most obvious one is that it gives you the opportunity to help people live higher quality lives: lives with less pain and greater levels of health. It also helps that, unless one of your patients has an emergency, you normally get nights and weekends off, an advantage that a lot of healthcare professionals often don’t enjoy.

However, it takes more than just a drive to help others to keep your business doors open. It takes adherence to a few basic “rules” which, when put together collectively, become the formula for true, lifelong success. Doing this will allow you to help more patients while putting your practice miles ahead of the competition. (more…)

Maximizing Employee Efficiency

Maximizing Employee Efficiency

Maximize employee productivity

Anne Mulcahy, former CEO of Xerox Corporation once said, “Employees are a company’s greatest asset; they’re your competitive advantage.” And it’s true. Having the right staff comprised of motivated and hardworking people can really take your chiropractic business to the next level, enabling you to rise far above your competition.

Yet a lot of employees aren’t quite as productive as they could be, which also means that you’re not as successful as you could be. So what’s causing this issue and, perhaps most importantly, how can you overcome it? (more…)

Beware of Medicare!

The Pitfalls of Being a Chiropractic Medicare Provider

infograph-on-medicare-and-chiropractic-audits

In May of 2009, the Office of Inspector General (OIG) issued a report which revealed that, out of $466 million paid to chiropractic providers in 2006, “Medicare inappropriately paid $178 million…representing 47 percent of claims.” Put another way, almost one out of every two claims is filed inappropriately by chiropractors. This, as the OIG believes, is a situation where they have grossly overpaid.

The Inspector General further reported that these “inappropriate” payments were due to the claims that were erroneous in one of three ways. First, some were classified as being mis-coded (this amount being responsible for $11 million of the payments). Second, some were undocumented (approximately $46 million of the total). And third, the remaining amount ($157 million) were for services considered “maintenance therapy”; a service not covered under Medicare benefits.

So what does this mean if you’re a chiropractor who takes Medicare payments? It means you should be prepared for not if an audit happens but when. (more…)

Chiropractic Public Service Announcement

chiropractic public service announcementThis is a very important chiropractic public service announcement regarding your health. As musculoskeletal specialists, chiropractors know how important 20 minutes of low impact daily exercise and regular chiropractic checkups is for optimal joint and muscle function. So when it comes to living a healthy and active lifestyle, you need to move it or lose it.

Chiropractic Posture Poster

Picture showing relationship between posture and symptomsHere is a chiropractic poster showing the association between poor posture and common musculoskeletal symptoms. This is a great teaching tool because patients can see how their symptoms are directly related to structural imbalances. Patients can also understand, through this poster, that their pain and symptoms may likely return without correcting the underlying structural cause.

Think Outside the Bottle

Chiropractic promotional pictureA chiropractic marketing poster designed to get patients to think about chiropractic first before taking medication to treat their pain. Most back and neck pain is mechanical in nature (i.e. muscle and joint function). Drugs may temporarily mask the pain but fail to correct these underlying mechanical problems. Therefore, the only way to prevent mechanically related pain from returning is to correct the underlying mechanical problems. Chiropractors are doctors who can diagnose and correct mechanically related pain through highly skilled adjustments.

Frequency Guide For Chiropractic Wellness Checkups

Frequency Guide for Chiropractic Wellness CheckupsHere is a great chiropractic poster that shows patients how often they should receive chiropractic wellness checkups. The chart shown illustrates the relative frequency of wellness visits based on the patients age. It should be used for educational purposes and as guideline for patients to follow. This poster shall not be used as the standard of care for all patients due to the unique needs of every patient.