According to the Spine Research Institute at Ohio State University, work-related musculoskeletal issues cost Americans up to $25 billion annually. Low back pain alone racks up as much as $78 billion in direct costs. Altogether, that’s more than $100 billion—a large portion of which is likely spent on chiropractic. (more…)
Finding the right employee for your chiropractic practice is important for a lot of reasons. Green Job Interview, an interviewing solutions company, shares a number of them, ranging from financial (hiring the wrong person can cost you 30 percent of the position’s first year’s wages) to lower office morale to even negatively impacting your relationship with your clients. Additionally, up to 80 percent of employee turnover is a result of hiring the wrong person for the job.
So how do you make sure you get the right employee from the start? This begins with first taking a look at what you’re offering the new-hire so you’re more appealing than your competitors. (more…)
The U.S. Small Business Administration (SBA) says that “as a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.” Of this 7-8 percent, the SBA further recommends that half of it should go towards business promotion, of which internal marketing is one important option to consider. So what is internal marketing?
In the simplest terms, Internal marketing involves marketing to your current patients. While this may seem like a waste of time, it’s extremely beneficial because existing patients are easier and cheaper to reach and, if done the right way, they’ll help market for you.
There are many different internal marketing methods. Some offer higher rates of success than others. But the ones most effective can be broken down into five basic categories: digital-based marketing, direct mail marketing, referral marketing, events marketing, and brand marketing. (more…)
Chiropractic Economics reported average gross billing for chiropractors in 2016 was $689,092 and the average total collections were $384,627. What this means is almost half of chiropractors services was uncollected. What would you do with an extra $300,000? Even if you improved your collections rate by 50%, that’s enough for the average chiropractor to buy a new office every year. So as you can see, an efficient collections process is a critical component to the success of your business.
Since the majority of chiropractic patients have insurance, it’s important to focus first on a reliable insurance collections process. The most effective and cost-free way to do this is to manage insurance claims yourself instead of paying thousands to outsource this service. (more…)
You’ve heard it all before: “Take these pills for you back pain and in 2-3 weeks it should be gone.” Well, that’s what the research said, 20 years ago. Now we know back pain episodes are likely to re-occur over time with increased frequency and intensity. So basically any pill you take is like kicking the can down the road.
So here’s the 10 trillion dollar question: Why do the vast majority of PCP’s prescribe medication for low back pain? Are they expecting different results? That’s hard to believe given today’s epidemic of prescription drug overuse. And how can they be ignoring the volumes of research that tell them otherwise? Regardless, PCP patients deserve to know better ways to managing low back pain. It’s called Chiropractic.
There are many wonderful benefits of being a chiropractor. Perhaps the most obvious one is that it gives you the opportunity to help people live higher quality lives: lives with less pain and greater levels of health. It also helps that, unless one of your patients has an emergency, you normally get nights and weekends off, an advantage that a lot of healthcare professionals often don’t enjoy.
However, it takes more than just a drive to help others to keep your business doors open. It takes adherence to a few basic “rules” which, when put together collectively, become the formula for true, lifelong success. Doing this will allow you to help more patients while putting your practice miles ahead of the competition. (more…)