Best Ways to Deliver More Value

5 Ways to Deliver More Value If you want your chiropractic practice to last long-term, your patients need to feel like the products and services you offer are worth the investment. If they don’t, not only will you struggle to get new people in your door, but you’ll...

Ways to Market Chiropractic

10 Ways to Market Chiropractic Professionally and Profitably Chiropractic Economics’ 22nd Annual Salary & Expense Survey reveals that doctors of chiropractic (DCs) spend, on average, $7,075.78 per year on advertising. If part of a chiropractic group, this amount...

5 ways to maximize your office time

5 Ways to Maximize Your Office Time The American Institute of Stress reports that work-related stress is “far and away the major source of stress for American adults.” In fact, one in three workers indicates that they feel extreme levels of angst while on the job. The...

What Patients Won’t Tell Doctors

10 Things Your Patients Likely Won’t Tell You Have you ever walked into a business, saw something, and thought, “Wow! I don’t like that. I’m never coming here again!” Yet you never said a word to the person working about what it was that put you off? If so, you’re not...

Finding the Right Employee

Finding the Right Employee Finding the right employee for your chiropractic practice is important for a lot of reasons. Green Job Interview, an interviewing solutions company, shares a number of them, ranging from financial (hiring the wrong person can cost you 30...

PCP vs DC

PCP vs DCYou’ve heard it all before: “Take these pills for you back pain and in 2-3 weeks it should be gone.” Well, that’s what the research said, 20 years ago. Now we know back pain episodes are likely to re-occur over time with increased...

Maximizing Employee Efficiency

Maximizing Employee Efficiency Anne Mulcahy, former CEO of Xerox Corporation once said, “Employees are a company’s greatest asset; they’re your competitive advantage.” And it’s true. Having the right staff comprised of motivated and hardworking people can really take...

Beware of Medicare!

The Pitfalls of Being a Chiropractic Medicare Provider In May of 2009, the Office of Inspector General (OIG) issued a report which revealed that, out of $466 million paid to chiropractic providers in 2006, “Medicare inappropriately paid $178 million…representing 47...

The Chiropractic Road to Health

The chiropractic road to health can be a better way than taking medication. Its safer, natural and treats the source of pain. In most cases its less expensive and may result in faster relief. Chiropractors are highly trained to use manual hands-on methods to fix...

Chiropractic Posture Poster

Here is a chiropractic poster showing the association between poor posture and common musculoskeletal symptoms. This is a great teaching tool because patients can see how their symptoms are directly related to structural imbalances. Patients can also understand,...

Think Outside the Bottle

A chiropractic marketing poster designed to get patients to think about chiropractic first before taking medication to treat their pain. Most back and neck pain is mechanical in nature (i.e. muscle and joint function). Drugs may temporarily mask the pain but fail to...