Best Practices in Chiropractic Internal Marketing

Best Practices in Chiropractic Internal Marketing

chiropractic internal marketing

The U.S. Small Business Administration (SBA) says that “as a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.” Of this 7-8 percent, the SBA further recommends that half of it should go towards business promotion, of which internal marketing is one important option to consider. So what is internal marketing?

In the simplest terms, Internal marketing involves marketing to your current patients. While this may seem like a waste of time, it’s extremely beneficial because existing patients are easier and cheaper to reach and, if done the right way, they’ll help market for you.

There are many different internal marketing methods. Some offer higher rates of success than others. But the ones most effective can be broken down into five basic categories: digital-based marketing, direct mail marketing, referral marketing, events marketing, and brand marketing. (more…)

The Fundamentals of EHR User Experience (UX)

The Fundamentals of EHR User Experience (UX)

Fundamentals of EHR User Experience

Introduction

The use of electronic health record (EHR) systems have consistently been on the rise. In fact, in recent years, the number of in-office healthcare professionals using EHRs increased from a minimum 20.8 percent to an impressive 82.8 percent according to statistics provided by The Office of the National Coordinator for Health Information Technology (ONC). Additionally, the use of electronic systems is projected to continue to grow, with Healthcare IT News indicating that this market alone will increase at a rate of 7-8 percent (or by $35.2 billion) by the year 2019.

These numbers are particularly impressive considering that some studies have also found that two out of every three chiropractors still don’t have an EHR system in place. These figures also indicate that the chiropractic profession is falling behind in a healthcare industry that is increasingly moving from paper to electronic records. And the growing demand for this is the need for more efficient and effective healthcare management.

Indeed, there are many different EHR systems available, making it difficult to select the best one for your chiropractic practice. But whether you’re purchasing an EHR for the first time or you currently have an EHR, and you’re looking to update it or switch to a newer, better system, there are four elements you’ll want to consider before making your final buying decision.
These are:

  1. Functionality
  2. Adoptability
  3. Usability
  4. Customizability

This guide intends to go through each one more thoroughly, providing you with the information you need to help you select the best EHR system for your specific chiropractic office.
With that in mind, let’s look at what each area means and how it can impact your office by choosing an EHR that meets specific guidelines within it. (more…)

Do-It-Yourself Claims Processing (Part 1)

Do-It-Yourself Claims Processing (Part 1)

Infographic on do it yourself insurance billing

Chiropractic Economics reported average gross billing for chiropractors in 2016 was $689,092 and the average total collections were $384,627. What this means is almost half of chiropractors services was uncollected. What would you do with an extra $300,000? Even if you improved your collections rate by 50%, that’s enough for the average chiropractor to buy a new office every year. So as you can see, an efficient collections process is a critical component to the success of your business.

Since the majority of chiropractic patients have insurance, it’s important to focus first on a reliable insurance collections process. The most effective and cost-free way to do this is to manage insurance claims yourself instead of paying thousands to outsource this service. (more…)

PCP vs DC

PCP vs DC

Infographic on chiropractic benefitsYou’ve heard it all before: “Take these pills for you back pain and in 2-3 weeks it should be gone.” Well, that’s what the research said, 20 years ago. Now we know back pain episodes are likely to re-occur over time with increased frequency and intensity. So basically any pill you take is like kicking the can down the road.

So here’s the 10 trillion dollar question: Why do the vast majority of PCP’s prescribe medication for low back pain? Are they expecting different results? That’s hard to believe given today’s epidemic of prescription drug overuse. And how can they be ignoring the volumes of research that tell them otherwise? Regardless, PCP patients deserve to know better ways to managing low back pain. It’s called Chiropractic.
(more…)

Cloud vs Server EHR

Cloud vs Server EHR

cloud vs server ehr

A cloud EHR system is a software application that is operated within a users web browser whereas a server EHR system is an application that is operated by a program installed on the user’s computer. The Office of the National Coordinator for Health Information Technology reports that the number of office-based health professionals using electronic health record (EHR) systems has “nearly doubled” in recent years, rising from 42 percent to 82.8 percent. It comes as no surprise then that the electronic management of medical records has grown as an industry, climbing to a projected $35.2 billion by the year 2019. This means that if your chiropractic practice doesn’t already use an EHR, it’s likely that it will in the near future. (more…)

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