In “Doctor-Patient Communication: A Review,” authors Jennifer Fong Ha, MBBS, and Nancy Longnecker, PhD, indicate that “Patients reporting good communication with their doctor are more likely to be satisfied with their care, and especially to share pertinent information for accurate diagnosis of their problems, follow advice, and adhere to the prescribed treatment.”
Thus, establishing and keeping those communication lines open is not only a great way to improve your patient satisfaction level but also help them achieve higher levels of health. One way to achieve that goal is by using a certified electronic health record (EHR) system. This helps four different ways. (more…)
With all the new legal mandates involving electronic health records (EHRs), many doctors can be heard grumbling over all the extra work needed just to get paid and avoid fines. Indeed, some of this resistance comes from the fact that no one likes to feel forced to do anything. Change is hard but in most cases – especially with EHR’s – such change is meant for good reasons. Let’s distill the most common EHR complaints down to what they mean for the provider and how to resolve them.
Complaint #1: “EHRs Require Too Much Documentation”
When your chiropractic office doesn’t run as efficiently as it could, one of the most noticeable impacts is lower revenue at year’s end. In fact, some business experts suggest that 20 to 30 percent of a company’s annual income is wasted on various types of inefficiencies. That’s one-quarter of your profits that could be used to purchase new office equipment, acquire new patients, or even fund your retirement instead of being thrown out the window never to be seen again.
Indeed, using electronic health record (EHR) software that is inadequate contributes to this all-too-high number, which makes selecting an effective and efficient system essential to the financial health of your chiropractic practice. But choose the wrong EHR, and your costs could be more than just income. (more…)
Finding the right employee for your chiropractic practice is important for a lot of reasons. Green Job Interview, an interviewing solutions company, shares a number of them, ranging from financial (hiring the wrong person can cost you 30 percent of the position’s first year’s wages) to lower office morale to even negatively impacting your relationship with your clients. Additionally, up to 80 percent of employee turnover is a result of hiring the wrong person for the job.
So how do you make sure you get the right employee from the start? This begins with first taking a look at what you’re offering the new-hire so you’re more appealing than your competitors. (more…)
The U.S. Small Business Administration (SBA) says that “as a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.” Of this 7-8 percent, the SBA further recommends that half of it should go towards business promotion, of which internal marketing is one important option to consider. So what is internal marketing?
In the simplest terms, Internal marketing involves marketing to your current patients. While this may seem like a waste of time, it’s extremely beneficial because existing patients are easier and cheaper to reach and, if done the right way, they’ll help market for you.
There are many different internal marketing methods. Some offer higher rates of success than others. But the ones most effective can be broken down into five basic categories: digital-based marketing, direct mail marketing, referral marketing, events marketing, and brand marketing. (more…)